The decision behind the search.
A polished dashboard is easy to demonstrate. It is harder to explain why a certain page should be built, what evidence it needs, and who will implement it. A strong proposal makes that reasoning visible and defines the practical scope before the engagement begins.
A practical way to approach it.
01 / Inspect the evidence
Ask whether a case study describes SEO, Google Ads, AEO, or ChatGPT ads. Check dates, measurement definitions, and the agency's actual role. Experience can transfer without becoming proof of a different channel.
02 / Inspect the delivery plan
Identify the pages, technical work, research, creative, and reporting included. Confirm who handles implementation and what information your team must provide.
03 / Inspect the working relationship
Meet the people responsible for decisions. Agree ownership, access, review cadence, and fees in the proposal. Look for reporting that can explain a disappointing result as clearly as a good one.
Platform guidance: Google Search Central and OpenAI: Ads in ChatGPT. Paid campaigns must satisfy current eligibility and policy requirements.
Questions to bring to the brief.
Use these as starting points and replace the bracketed terms with the specifics of your business.
- Show me a sample deliverable and the decision it supports.
- Which claimed results came from this exact channel?
- Who will make and implement the next important change?
What the work can include.
We agree the scope around your starting point and priorities.
- A clear scope with named responsibilities.
- Evidence-backed priorities and inspectable outputs.
- Reporting definitions and access requirements.
- A practical starting point before a larger commitment.
Before you get started.
Why consider Found First?
Found First combines Nick Radachy's marketing experience at Modern Apex Strategies with Jeffrey Davis's technology background at Frontier App Labs. The founders connect strategy with implementation.
Does a Google Partner credential prove AEO results?
No. Modern Apex's listing supports its Google Ads credentials. AEO performance requires its own evidence and measurement.
What should I request before signing?
Request a written scope, costs, responsibilities, access and ownership terms, and examples of the deliverables you will receive.
Credential: Modern Apex Strategies in the Google Partners directory. Technology background: Frontier App Labs.