The decision behind the search.
A single screenshot is a moment in time. An unexplained visibility score hides the questions, weighting, and variation behind it. To make a useful decision, you need to know which customers the test represents and whether a missing mention matters commercially.
A practical way to approach it.
01 / Choose a representative question set
Include discovery, comparisons, objections, and branded fact checks. Record wording, location assumptions, engine, date, and any personalization that could affect the response.
02 / Capture and investigate
Keep the answer and source links. Distinguish a brand mention from a citation to your site. Check whether cited competitors answer the question more clearly or provide evidence your pages lack.
03 / Prioritize by impact and effort
Separate inaccurate business information, inaccessible pages, missing content, and weak evidence. Assign an owner and a reason to each recommendation.
Platform guidance: Google Search Central and OpenAI: Ads in ChatGPT. Paid campaigns must satisfy current eligibility and policy requirements.
Questions to bring to the brief.
Use these as starting points and replace the bracketed terms with the specifics of your business.
- What does [brand] offer, and who is it for?
- Which [category] providers should a [buyer] compare?
- What are the main alternatives to [competitor]?
What the work can include.
We agree the scope around your starting point and priorities.
- Documented prompts and answer records.
- A source and competitor comparison.
- A ranked action list with evidence for each recommendation.
- A baseline that can be repeated after changes.
Before you get started.
Is the free visibility check a complete audit?
It is an initial look and a personal reply with observations. A wider audit, ongoing testing, and implementation are scoped separately.
Can a score prove market share?
No. A score from a selected prompt set describes that sample. It should not be presented as the share of all AI users seeing your business.
Can I run an initial check myself?
Yes. Download the tracking sheet, use consistent conditions, retain source URLs, and write down what would change your next decision.