Foundation
A focused advertising program and a stronger destination.
$2,000/ month
- Ongoing ChatGPT ad management
- One initial website improvement round
- Campaign and inquiry reporting
AI search. Websites. ChatGPT ads.
Be found first.
Backed by
evidence.
Know how AI finds your business. Turn that research into better answers, a stronger website and a clear path to your next customer.
The answer takes shape.
Marketing judgment meets deep AI engineering.
Inside Found First ResearchFound First Research / October 2026
Same business.
Different question.
Different answer.
Our study of Rooter-Man Austin shows why one AI search cannot tell the whole story. Visibility shifted with the homeowner's problem, the model and the search method.
Read the findingsRooter-Man AustinSelected native-search findings
The business was mentioned.
The business was mentioned.
Each square is one reviewed answer. A mention can be a recommendation, a reference or a caution. These counts do not establish why the difference occurred.
240complete answers
16working model routes
5homeowner scenarios
3repetitions per question
Collected October 21, 2026. API study with native and external search measured separately. Two planned Google routes were unavailable. No claim of consumer-app rankings or improvement caused by our work.
A finding should
lead somewhere.
The research becomes a working plan. Your expertise becomes useful content. The results tell us what to improve next.
- 01
Understand the answer.
Review buying questions, business mentions and the sources models actually expose. Find the questions worth working on.
Research and a prioritized brief - 02
Build the substance.
Confirm the facts. Improve existing pages and publish useful answers with evidence, clear service details and a contact path.
Website work and answer pages - 03
Put it to work.
Manage eligible ChatGPT campaigns. Growth includes publishing across 3 agreed channels. Expansion extends that work to additional relevant channels and industry spaces.
Advertising and relevant distribution - 04
Measure and refine.
Repeat the research, review inquiries and report what shipped. Keep AI mentions, paid results and confirmed jobs distinct.
A visible record of progress
One model is
one perspective.
Our first published study spans multiple model families. Explore the coverage by search method. Availability belongs in the report, too.
| Model family | Routes in the study | Search method | Complete answers |
|---|---|---|---|
| OpenAI | GPT-6.1 Sol, GPT-6 Sol, Luna, Astra | Native | 60 / 60 |
| Anthropic | Haiku 5.5, Sonnet 5.5, Opus 5.5, Fable 5.1 | Native | 60 / 60 |
| xAI | Grok 4.7 | Native | 15 / 15 |
| Meta | Muse Spark 1.3 | Native | 15 / 15 |
| Gemini 3.8 Flash, Gemini 4 Argon | Native | Unavailable | |
| Qwen | Qwen3.8-Max, Qwen3.7-Plus | External | 30 / 30 |
| Moonshot AI | Kimi K3, Kimi K2.6 | External | 30 / 30 |
| DeepSeek | V4 Pro, V4.1 Flash | External | 30 / 30 |
This describes the study's configured API routes, not a ranking of models or a replica of their consumer apps. External routes used model-directed Exa search. Unavailable results are not zero visibility.
Read the study contextOne useful answer.
Many useful places.
Growth turns approved research and answer pages into publishing across 3 agreed channels. Expansion takes that work further across additional relevant channels. Found First coordinates the work, with Buffer where it helps.
Your answer library
Verified facts
Helpful explanations
Approved job evidence
Reach
Social posts, short video, carousels and email
Local presence
Business profiles, useful updates and relevant directories
Industry relevance
Manufacturer finders, trade resources and local audiences
From a leak question to a useful local presence.
An approved leak-detection answer can become a service-page improvement, a short explanation, a Google Business update and a customer email. Relevant profile checks can include eligible manufacturer finders and local property-manager resources.
Explore the 13 channel groups
Facebook PagesInstagramTikTokYouTube ShortsXLinkedInPinterestGoogle Business ProfileThreads / Bluesky / MastodonNextdoorRedditYelpWebsite / email
Growth includes 3 agreed channels. Expansion adds relevant channels through the agreed publishing plan. Each channel uses an appropriate route. Some support scheduled publishing; others require native profile work, eligibility checks or human-reviewed community participation. Connections and cadence are agreed and tested during onboarding.
Choose how far
we take the work.
Three levels of ongoing delivery. One brand and one existing website. A written scope makes the work, responsibilities and fees clear.
Growth
Build coverage around the questions that matter.
$3,500/ month
- Everything in Foundation
- Recurring customer-question research
- New or substantially improved answer pages
- Website optimization at least monthly
- Publishing across 3 agreed channels
Expansion
Turn useful answers into a consistent presence.
$5,000/ month
- Everything in Growth
- Broader distribution beyond Growth's 3 channels
- Adaptation and scheduling for additional relevant channels
- Distribution and channel reporting
Foundation to Growth: +$1,500/month
Recurring research, answer pages, monthly website optimization and publishing across 3 agreed channels.
Growth to Expansion: +$1,500/month
Broader distribution beyond Growth's 3 channels through an agreed relevant-channel plan. Same website-page allowance as Growth.
Service fees shown. Advertising spend is separate. Delivery allowances, publishing plan, term, support, ownership and any third-party costs are confirmed in writing. New sites, major rebuilds and custom integrations are scoped separately. No guaranteed rankings, recommendations or leads.
A separate way to reach the customer
AI search research.
ChatGPT advertising.
Managed together.
Useful answers support organic discovery. Paid campaigns give eligible advertisers another way to reach relevant conversations.
We manage the campaign, creative, destination and measurement. OpenAI keeps ads separate from ChatGPT's answers. Buying placement does not buy an organic recommendation.
Explore ChatGPT advertisingCampaigns require account eligibility, billing, access, approved creative and your media budget. OpenAI's current advertising guidance.
What we're
learning.
All research and insightsResearch / October 21, 2026
Where AI finds Rooter-Man Austin.
A 240-answer study of intent, source visibility and the next questions to investigate.
↗Insight / October 21, 2026A mention is the start of the question.
Why source use, business mentions and recommendations need different measurements.
↗Field notesMake sense of the bigger picture.
Practical guides to AI search, advertising and the work behind discovery.
↗Founder led
The people
behind the signal.
Marketing judgment meets the ability to build. You work with the founders shaping the strategy and the systems that make it happen.
Nick Radachy
Co-founder / Strategy & growth
Founder of Modern Apex Strategies. Nick connects search intent, campaign decisions, landing pages, and measurement so the work stays accountable to the business.
Modern Apex StrategiesMarketing & demand generation ↗
Jeffrey Davis
Co-founder / Technology & systems
Co-founder of Frontier App Labs. Jeff builds websites, custom software and advanced integrated AI systems that connect research with useful customer experiences.
Frontier App LabsSoftware, apps & AI systems ↗
Good questions.
Clear scope. Useful evidence. A team that can carry the work through.
What does Found First actually do?
We connect AI search research, website improvements, answer content and managed ChatGPT advertising. Growth adds recurring research, website optimization and publishing across 3 agreed channels. Expansion broadens distribution beyond those 3 through an agreed plan for relevant channels.
What does your research measure?
We test a defined set of customer questions across selected model routes, retain the answers and review business mentions and source evidence. Published findings show the date, sample and search method. API observations do not reproduce every consumer app or guarantee the next answer.
Do ads influence organic AI answers?
No. ChatGPT ads are labeled paid placements, separate from the answer. We measure paid performance and organic discovery separately. Ad availability and launch depend on eligibility, account access and an approved media budget.
How much does the service cost?
Foundation starts at $2,000 per month, Growth at $3,500 and Expansion at $5,000. Advertising spend is separate. We confirm delivery allowances, term, support and ownership in your written scope. New websites and major rebuilds are scoped separately.
Will you publish our private research?
Your detailed research belongs in your delivery workspace. Public insights use selected findings and appropriate context. Raw conversations, exact research prompts, source inventories and collection methods are not included in our public research articles.
What is in the free AI visibility check?
Send your website and what you sell. Nick reviews an initial sample of how AI describes your business and replies with what we found and a useful next step. The full research study is a separate, scoped engagement.
Free AI visibility check.
Let’s get
you found.
Tell us your website and what you sell. Nick will review an initial sample of AI visibility and reply with a useful next step. We scope a deeper study around the questions and services that matter to you.
nick@modernapexstrategies.com