The decision behind the search.
Buying three differently named services does not automatically produce three kinds of value. Technical access, original content, clear business facts, and supporting evidence can serve several discovery systems at once. Ask an agency which work is shared, what is incremental, and how it will be evaluated.
A practical way to approach it.
01 / Preserve the search foundation
Keep pages accessible, logically linked, and useful to people. Google says its AI features do not require a special AI file or new schema.
02 / Add the answer perspective
Review whether a page supplies a clear, supportable answer to the question. Verify that your brand, products, and expertise are represented accurately across relevant sources.
03 / Separate the measurements
Search performance, sampled AI mentions, cited URLs, referral visits, and qualified leads are different signals. A movement in one does not prove improvement in all of them.
Platform guidance: Google Search Central and OpenAI: Ads in ChatGPT. Paid campaigns must satisfy current eligibility and policy requirements.
Questions to bring to the brief.
Use these as starting points and replace the bracketed terms with the specifics of your business.
- Can a buyer find a page that answers this question?
- Does an assistant accurately explain why our product fits?
- Which changes help the buyer regardless of the search interface?
What the work can include.
We agree the scope around your starting point and priorities.
- A shared SEO and AI visibility baseline.
- A map of overlapping work and genuinely new priorities.
- A measurement plan that distinguishes visits from mentions.
Before you get started.
Are AEO and GEO different services?
Agencies use these terms differently. Compare the actual deliverables, engines covered, evidence retained, and reporting method rather than relying on the label.
Is special AI schema necessary?
Google says no special structured data is required for AI Overviews or AI Mode. Use applicable structured data that accurately reflects visible content.
Should I cancel my existing SEO work?
Evaluate the work first. Useful content, technical maintenance, and earned credibility can support both search and AI discovery.