The decision behind the search.
A platform minimum is an access threshold. It does not tell you whether your business will collect enough qualified outcomes to judge the channel. Your sales cycle, offer, conversion rate, and acceptable acquisition cost all affect what a reasonable test looks like.
A practical way to approach it.
01 / Separate the cost components
Identify media spend, ongoing management, and any one-time work. Ask what is included, what needs a separate quote, and whether third-party tools add costs.
02 / Define the decision the test must answer
Specify the offer, buyer context, conversion event, and agreed spend limit. If a sale takes months, use a qualified intermediate outcome while tracking later sales.
03 / Verify the current platform terms
OpenAI's availability, bidding options, and minimum budgets can change. Check the linked campaign documentation at planning time and confirm the final setup before launch.
Platform guidance: Google Search Central and OpenAI: Ads in ChatGPT. Paid campaigns must satisfy current eligibility and policy requirements.
Questions to bring to the brief.
Use these as starting points and replace the bracketed terms with the specifics of your business.
- What is our maximum acceptable cost for a qualified opportunity?
- What landing-page or tracking work must happen first?
- What will we do if the test spends its limit without enough evidence?
What the work can include.
We agree the scope around your starting point and priorities.
- A proposed media test budget and separate management scope.
- An itemized list of setup and page work.
- A qualified-outcome definition and review criteria.
- A record of spend and observed outcomes.
Before you get started.
Are Found First's fees included in media spend?
Management is quoted separately. Any creative, page development, or measurement work is defined in the scope.
Can you predict my cost per lead?
A reliable forecast needs evidence relevant to your offer and market. We do not present an assumed click price or generic conversion rate as your expected result.
Where can I check current minimum budgets?
Use OpenAI's Create Campaigns for ChatGPT Ads documentation, linked in the source notes. Confirm the available settings in your account before spending.
Budget source: OpenAI campaign creation documentation. Check current settings before allocating spend.