The decision behind the search.
A prospective client is often buying judgment before they can inspect the final work. Broad claims such as full service or results driven provide little help. Specific process details, named expertise, and appropriate examples make evaluation more concrete.
A practical way to approach it.
01 / Answer the selection questions
Clarify specialization, engagement scope, deliverables, and common fit constraints. Explain the information needed for a useful first consultation.
02 / Publish responsible evidence
Use verified credentials, attributable work examples, and permissioned testimonials. Respect client confidentiality and professional restrictions when deciding what to publish.
03 / Create a useful intake path
Connect the answer to a consultation brief that captures needs and fit. Track qualified conversations rather than counting every contact as a likely engagement.
Platform guidance: Google Search Central and OpenAI: Ads in ChatGPT. Paid campaigns must satisfy current eligibility and policy requirements.
Questions to bring to the brief.
Use these as starting points and replace the bracketed terms with the specifics of your business.
- How do I choose a [professional service] provider for [need]?
- What should a [service] engagement include?
- What information should I prepare for an initial consultation?
What the work can include.
We agree the scope around your starting point and priorities.
- Buyer question and service-fit research.
- Expertise and evidence page recommendations.
- Scope and process content.
- A consultation landing page and qualification plan.
Before you get started.
Can we use confidential client results?
Only within the permissions and restrictions that apply. Process details and verified public facts can provide substance without disclosing confidential outcomes.
Will you promise outcomes for regulated services?
No. Content must reflect the service and relevant constraints accurately. We avoid unsubstantiated outcomes or professional claims.
Are ChatGPT ads available to professional firms?
Eligibility depends on the business, market, and current platform policies. Some regulated categories require additional review.